Branding and social media marketing for a men’s clothing retailer
Tag aims at catering to men with fine taste in fashionable and comfortable daily wear. With our thinking hats on, we created the brand’s positioning, personality and creative communication tools both online and offline.
Our aim was to rebrand Tag and create awareness on digital platforms, communicating the brand’s products and positioning creatively.
By positioning the brand Effortlessly stylish and building a personality that showcases confidence, friendliness, and enthusiasm. The brand’s logo was constructed with minimal typography and a pointed three-star symbol that indicates style, confidence and leadership to represent a Tag Man. The dynamism was brought in with the usage of photography styles that weaved the brand story on social media.