Brand identity and creative communication for a leading uniform manufacturer in Chennai
Our expertise in brand strategy and design helped Sugan uniforms, a prominent player in the children’s uniform industry, stand out and be recognized for their quality and trustworthiness. With other players providing similar value propositions, Sugan was able to differentiate itself and remain competitive.
Sugan uniforms was looking for creative ways to evolve with changing needs. The rebranding of Sugan was based on the concept of ‘maximise’ – allowing customers to optimally go through their daily tasks with ease. Striking, vibrant colors were chosen to bring the brand story to life and make a powerful statement.