SJ Engineers

Brand identity and strategy for a renewable energy brand

SJ Engineers is a solar energy brand that sings the story of ‘happy energy’ as their positioning. We used our strategic thought process and gave life to the brand with a visual appeal using happiness as the core idea in keeping with the services provided.



We simplified the brief to create an iconic mark that reflects SJ’s services, staying true to their brand positioning and inspired by the sun, nature, and satisfied customers.