SJ Engineers
Brand identity and strategy for a renewable energy brand
SJ Engineers is a solar energy brand that sings the story of ‘happy energy’ as their positioning. We used our strategic thought process and gave life to the brand with a visual appeal using happiness as the core idea in keeping with the services provided.
SCOPE:
Branding
Strategy
We simplified the brief to create an iconic mark that reflects SJ’s services, staying true to their brand positioning and inspired by the sun, nature, and satisfied customers.
