Brand identity for Google Us, which helps people have healthy relationships with technology.
With our increasing dependence on technology, it is clear that technology is also one of the factors that often hinders human relationships. Google wanted to develop a product that would assist people in maintaining a healthy relationship with technology.
We discovered that people blame technology for any difficulties in their relationships. By integrating select existing products, the platform provided a shared space, that people could use to create new shared memories and experiences with their loved ones. The idea was to show people that technology is here to better our lives and not the other way round.
This project was done at the School of Visual Arts in collaboration with Google.