Brand identity and strategy for an exquisite bespoke jewellery brand from Chennai
Gehna has revolutionised the world of bespoke jewellery, offering exclusive personalised pieces that no one else can match. We helped Gehna create an entirely new identity and purpose, helping them to engage and speak to their audience in a new way.
Our comprehensive research uncovered a gap in the market for customized jewellery specifically catering to the sentimental needs of customers. This led us to the development of Gehna. Our positioning of ‘Life is beautiful’ celebrates the beauty of every woman by weaving the story of understanding their inner desires and delivering unique jewellery designs to be experienced both online and offline.