Branding for a kid’s clothing brand which has sustainability at it’s core
Coco Oosh, a sustainable clothing brand that respects the planet and Indian Artisans, while also providing fashionable everyday wear for children. We positioned this brand to provide a unique brand personality and social impact.
We used strategic thinking to position the brand as ‘Conscious life, caring style’. We leveraged brand thinking to elevate the brand from everyday wear to conscious daily fashion crafted by hand.
The font expresses the brand’s creative and cheerful personality while the bird-shaped leaf symbolizes the inspiration and nurturing nature of the brand.