Identity and strategy for a futuristic International school from Hapur

Hapur in Delhi had a few schools that attracted most of the local children. Mothers were willing to send their children 1.5 hours away to get international level education. That’s when Brainwaves stepped in, offering futuristic process and systems of educating young children.

Wishbox enabled Brainwaves to explain their vision and value to their audience, create trust around digital education, and prepare the next generation of leaders with traditional values through extensive research.


Brand Strategy
Brand Expression

Wishbox and Brainwaves International School crafted the positioning “Discover Your Best”, which motivates children to learn by exploration, keeps them ahead of the competition and establishes a strong base of values for future success. The positioning encourages children to be curious and think innovatively.

Logo explanation

The logo was designed to represent BWI’s strong foundation, values and activities with the center circle as its core. The design has a sense of motion and agility – embodying excitement and passion for all of BWI’s activities.