Bamboo & Co
Brand identity and strategy for an eco-friendly children’s clothing brand
Bamboo & Co is dedicated to creating eco-friendly and sustainable children’s clothing that provides a mindful fashion experience for kids. With brand strategy and creative collaterals, we emphasize sustainability as the main message while still delivering comfort and style.
SCOPE:
Brand Strategy
Identity Design
Packaging
With research, we identified a unique positioning for the brand as ‘Responsibly Stylish’ and developed a brand personality that is inspiring, creative, nurturing, and cheerful.
Our purpose for the brand is to celebrate life comfortably with beautiful, handcrafted designs that inspire people to be responsibly stylish.
