Branding and Social Media marketing for a designer retail store celebrating originality
Art & Attire aims to empower modern Indian women to embrace their individuality and express themselves fashionably. With a goal to become a premium brand for fashionable clothing, we offered branding, strategy, and creative social media communication services.
SCOPE:
Branding
Strategy
Social Media
With intensive research, we identified the brand’s positioning to be celebrate originality, where Artt and attire evokes a sense of authenticity and inspires its audience to feel beautiful, express themselves, and style themselves as desired.